NBC Preps Interactive Music Competition Series ‘The Stream’
Major U.S. TV network NBC, home of The Voice, announced last week that it has ordered The Stream, a reality TV show seeking the next big music artist to be discovered via the Internet and social media.
Based on a Norwegian format, The Stream will see aspiring solo singers, rap-duos or electronic groups uploading their video to “The Stream” online platform, where it will be instantly available to the public. The 100 most streamed musicians will be invited to a showcase where they will perform in front of music industry executives, from which thirty artists will then be chosen to work with the music executives for one week. At the end of the week, each executive will choose and sign their three favorite artists.
The artists that are signed will then compete in a weekly live show with contestants’ fates decided by the number of streams their performances generate. The most streamed artists remain in the competition while the least streamed face potential elimination.“The Stream brilliantly uses technology and social media to draw music lovers in and make them a part of the process,” said Paul Telegdy, President, Alternative and Reality Group, NBC Entertainment. “We’re excited to discover talent in this modern way and connect the best artists with the industry’s top star-makers.