Vinyl Production Is About to Get a Whole Lot Easier for Artists…

Vinyl Production Is About to Get a Whole Lot Easier for Artists…

Besides streaming, vinyl is the only other recording format that is growing.  It’s also the only lucrative for most artists, though production costs and heavy delays are now a serious reality.  As the unexpected surge in record buying keeps intensifying, old-line production facilities are getting overwhelmed. Artists, in turn, sometimes have to wait 6 months or more for a standard production run to complete.  At best, they’re running out of inventory at shows and online, though at worst, they can’t come close to meeting the demand. But if there’s so much demand, where are the new factories?  Part of the problem is that vinyl production plants require lots of capital, though investors are uncertain whether vinyl is simply a fad.  Theoretically, vinyl demand could keep multiplying over the next ten years, but what if it doesn’t? It’s a classic Catch 22, though now, some of those issues appear to be abating as LPs and 45s enter their tenth straight year of gains.  One company putting a shovel to the ground is Dallas-based Hand Drawn Records, which is planning to start construction on an automatic pressing facility this fall.  Hand Drawn claims this is the ‘world’s first automated pressing plant’ in 30 years, and hopes to simplify the ordering and turnaround process entirely.  “We want to encourage more artists to consider pressing vinyl, but without all the hassle,” said Hand Drawn founder Dustin Blocker. “Musicians want to focus on playing their instruments and connecting with fans, not learning all the nuances of the vinyl record manufacturing process.” Meanwhile, LPs themselves are starting to improve in other ways, with ‘high definition vinyl’ technology already receiving patent protections. That future format not only promises a far greater experience for fans, but a faster and more modern production process than the 60s- and 70s-era production equipment that characterizes record manufacturing today.

1 Percent Of YouTube Channels Get 93 Percent Of The Views

1 Percent Of YouTube Channels Get 93 Percent Of The Views

The numbers in total are staggering. To date, there are roughly 2 billion total videos on YouTube that have been watched a total of 39 trillion times, totaling 196 trillion minutes (or 400 million years) of time spent, according to Bernstein Research. What might be most interesting is that out of billions of videos, viewership tends to be intensely concentrated on the top 1% of YouTube channels, and they’ve accounted for 93% of all the platform’s views since its inception. That means that nearly 3 trillion views went to everyone else, and that’s still a huge number, just in case you’re worrying about getting run over by top creators. Remember that a trillion is 1,000 billion, and a billion is 1,000 millions, which puts that figure a little more into perspective. In other words, there are still plenty of views to go around when it comes to artists and bands.

NBC Preps Interactive Music Competition Series ‘The Stream’

NBC Preps Interactive Music Competition Series ‘The Stream’

NBC Preps Interactive Music Competition Series ‘The Stream’

Major U.S. TV network NBC, home of The Voice, announced last week that it has ordered The Stream, a reality TV show seeking the next big music artist to be discovered via the Internet and social media.
Based on a Norwegian format, The Stream will see aspiring solo singers, rap-duos or electronic groups uploading their video to “The Stream” online platform, where it will be instantly available to the public. The 100 most streamed musicians will be invited to a showcase where they will perform in front of music industry executives, from which thirty artists will then be chosen to work with the music executives for one week. At the end of the week, each executive will choose and sign their three favorite artists.
The artists that are signed will then compete in a weekly live show with contestants’ fates decided by the number of streams their performances generate. The most streamed artists remain in the competition while the least streamed face potential elimination.“The Stream brilliantly uses technology and social media to draw music lovers in and make them a part of the process,” said Paul Telegdy, President, Alternative and Reality Group, NBC Entertainment. “We’re excited to discover talent in this modern way and connect the best artists with the industry’s top star-makers.